What is Kajabi and How Does It Work?

A Simple Guide to Starting Your Online Business in the industry leading business platform.

If you’re looking to bring your business online and monetize your knowledge – whether it’s in a format of a course, coaching program, a membership site or a digital download – Kajabi could just be the tool you’re looking for. Kajabi has become the industry-leading all-in-one online business platform for anyone who wants to create, market, and sell their digital products without having to juggle a bunch of different tools.

In this guide, we’ll cover what Kajabi is, how it works, and why it’s become such a popular choice for online business owners. And, if you're ready to dive in, you can now snag a special 30-day free Kajabi trial for all plans (normally just 14 days) via my affiliate link, but let’s start with the basics!

So, What Exactly is Kajabi?

Think of Kajabi as the Swiss Army knife of online business platforms. It’s an all-in-one business tool that lets you do everything from building a website to hosting courses, setting up marketing funnels, and even handling email campaigns. You don’t need to piece together a bunch of different software like Wordpress, Mailchimp, Teachable, Clickfunnels, Circle etc; instead, you get it all under one roof.

For content creators, coaches, and entrepreneurs, this setup can be a total game-changer. With Kajabi, you can focus on creating amazing content and reaching your audience without having to worry about tech headaches.

Kajabi’s Key Features (a.k.a. what you can create and do in Kajabi)

1. Create Courses, Memberships, and More

Kajabi makes it super easy to create and sell digital products like online courses, memberships, communities, coaching programs, and digital downloads – even to monetize your podcast and newsletters if you like. The course builder is straightforward – just drag and drop your videos, lessons, and files into place and customize it visually to look on brand.

2. Build a Website and Landing Pages

If you don’t have a website (or want to upgrade), Kajabi has a built-in website builder that lets you create a beautiful, professional site with no coding required. As an example my entire website is built in Kajabi. You can pick from ready-made templates, customize them to match your brand, and even build landing pages for special promotions, product launches, or opt-ins.

3. Email Marketing and Automations

Kajabi isn’t just about courses and websites, though – it also has a full-fledged email marketing tool. With Kajabi, you can set up automated email sequences to welcome new subscribers, follow up with leads, or share exclusive offers. You can also segment your audience to make sure everyone’s getting the most relevant content and add clever automations depending on who opens and clicks your emails.

4. Sales Funnels

Kajabi makes it easy to guide people from “just browsing” to “sign me up!” with funnels. Funnel is basically just a fancy name for an automated process where a person signs up for something and is guided through to your desired outcome (often a sale) via set of emails, landing pages and offers. These funnels are designed to help you convert visitors into paying customers and if you’re new to all this, don’t worry – Kajabi includes templates and step-by-step guidance for creating effective funnels too.

5. Payments and Analytics

Want to get paid directly from your website? Kajabi integrates with payment processors like Stripe and PayPal, so you can accept payments and even set up subscriptions. These days they even offer their own Kajabi payments which allows a seamless tax setup and access to additional payment options such as GooglePay, ApplePay, Klarna and AfterPay to name a few. And for the data lovers out there, Kajabi’s analytics dashboard lets you keep an eye on things like how your sales are doing, which emails get opened, and what content people are engaging with the most.

Plus some up and coming exciting features just launched at the 2024 Kajabi Hero Live conference held in October are SMS marketing, gift offers, cart functionality, A/B testing for landing pages, a new community platform and more!

How Does Kajabi Work? (A Step-by-Step Overview)

Step 1: Sign Up and Set Up Your Account

Once you’re signed up, Kajabi walks you through setting up your account basics, like connecting your payment processor and branding your site.

Step 2: Create Your First Product

Ready to create a course or membership? Just choose the type of product you want to build, outline your content, and start adding your videos, lessons, or other resources.

Step 3: Design Your Website and Landing Pages

Use Kajabi’s customisable templates to build a website that looks great and fits your style. If you’re launching a course, you can also create a high-converting landing page to get the word out. You can also check my template shop for professionally-designed customisable Kajabi templates that come with easy tutorial courses and more.

Step 4: Set Up Email Campaigns and Sales Funnels

This is where Kajabi shines. You can create automated email sequences and set up a marketing funnel that gently nudges potential customers toward a purchase without you even needing to be present.

Step 5: Launch and Track Results

Once everything’s set up, you’re ready to launch! Kajabi’s built-in analytics help you track your sales, see what’s working, and optimise your marketing efforts over time.

FAQs: Common Questions About Kajabi

Can I Use Kajabi to Blog?

Yes, Kajabi has a built-in blogging platform, so you can create blog posts to drive traffic and share valuable content with your audience. Plus, your blog posts can be integrated with your email marketing for even more reach.

How Does Kajabi Compare to Other Platforms?

Kajabi stands out because it’s truly all-in-one. While other platforms may focus on just course creation, community building, or just email marketing, Kajabi does it all. That’s why so many people say it’s worth the investment—it simplifies your entire workflow.

Is Kajabi Beginner-Friendly?

Definitely. Kajabi was designed to be user-friendly for beginners. The templates, drag-and-drop editor, and step-by-step guides make it easy for anyone to get started. They also have a huge library of helpful courses, an entire university of guides and support accessible for free to help you sell, market and grow your online business.

Can I Sell Physical Products on Kajabi?

While Kajabi is built mainly for digital products, you can sell physical items if you want to or create a store front that links to for example your Shopify or Amazon products. However, it’s definitely best suited for digital products like courses, memberships, communities, coaching and downloads.

Who Should Use Kajabi?

Kajabi is perfect for coaches, content creators, teachers, consultants, and anyone who wants to build and scale an online business and monetise their knowledge. If you want a platform that handles all the tech stuff so you can focus on your content and marketing, Kajabi is the industry-leading top option.

Ready to Try Kajabi? Get a 30-day free trial for all plans!

If Kajabi sounds like what you’ve been looking for, now is the time to try it out! You can now get a full month – yes, that's a 30 days free trial to try Kajabi out by using my exclusive affiliate link. That's right, instead of just the 14-day trial offered by Kajabi themselves, as their partner I've been given exclusively the chance to extend this for you for a full month giving you a lot more time to explore the features inside before paying a penny. Don’t miss out on this chance to streamline your business with one powerful platform!

By using my special link I'll also give you access to some very special bonuses of mine; Getting Started in Kajabi -guide, free 1-1 Strategy call with me that you can book anytime during the next three months plus my Lead Magnet Template Kit complete free (usually £197 via my template shop) if you decide to stay as a paying Kajabi customer after your trial, which is packed with ready-designed customizable Kajabi & Canva templates to set up a funnel to start growing your email list. (Yes, it comes with an easy-to-follow tutorial course too!).

To start your 30-day free trial, simply follow these instructions:

1. Click here to start your Kajabi journey (first 30 days for free)

2. Select your preferred Kajabi plan (the options are by the sign up form to select but you can always upgrade or downgrade later via your account settings if needed).

3. Fill out your details and click the 'get started' button

4. Follow instructions to finalize setting up your Kajabi account

5. You'll receive an email from Kajabi Support after with instructions to access my bonuses

Once you get your bonuses from me, start by going through the Starting with Kajabi -guide step by step and take a note of any questions that come up whilst you're testing the platform and setting the foundations up. You can then book your 1-on-1 strategy call with me where we can go through your questions and make a clear action plan for you to start monetizing your knowledge!

Kajabi really does offer everything you need to build a successful online business, all in one place. So if you’re ready to get serious about creating, marketing, and selling your digital products, this might be the tool you’ve been waiting for! What I love about Kajabi perhaps the most, is that even if I don't yet need everything it has to offer, I know I have built my business in place that allows me to scale should I want to.